Privacy Policy
Luna Innovations Incorporated (“Luna”) is committed to protecting your personal information. This Privacy Policy describes our privacy practices and provides you with information about your privacy rights.
I. Personal Information We Collect and the Purposes for Collecting It
“Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household.
There are several different ways we may collect your personal information. For example, you may share your name, email address, and other information with us directly in the normal course of business, or by signing up for a mailing list or some other connection with us. We collect certain types of personal information automatically, such as your IP address, when you visit our website. If you are an employee, contractor, or similar representative of one of our customers, suppliers, partners, or other business contacts, we may receive your personal information from that entity. Finally, we may get information about you from third parties, such as references you provide when applying for a job with us.
The table below lists the categories of personal information we collect and the purposes for which we collect that information, as well as the sources of the information.
Category of Data |
Source of Data |
Purpose of Processing |
Identifiers such as a name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, social security number, or other similar identifiers |
You (directly and through your devices); Your employer or a similar relevant entity; Our service providers |
Respond to your questions and requests; Conduct business with your employer or a similar relevant entity; Ensure the security and integrity of our network, systems, and data; Track website usage; Collect employment-related information to manage our human resources and administer employee benefits; Comply with legal requirements; Short-term, transient use (setting up your session with our website, for example) |
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies |
You (directly and through your devices); Your employer or a similar relevant entity |
Conduct business with your employer or a similar relevant entity |
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement |
You (directly and through your devices); Our service providers |
Ensure the security and integrity of our network, systems, and data; Track website usage; Short-term, transient use (setting up your session with our website, for example) |
Audio, electronic, visual, thermal, olfactory, or similar information |
You (directly) |
Secure our physical assets and human resources |
Professional or employment-related information |
You (directly and through your devices); Your employer or a similar relevant entity; Our service providers; Your references and other sources of personal information used in background checks for potential employment |
Collect employment-related information to manage our human resources and administer employee benefits; Conduct business with your employer or a similar relevant entity |
Education information |
You (directly and through your devices); Our service providers; Your references and other sources of personal information used in background checks for potential employment |
Collect employment-related information to manage our human resources and administer employee benefits |
Characteristics of protected classifications under California or US federal law. These classifications include race, color, national origin, religion, sex (including pregnancy, childbirth, and related medical conditions), disability, age (40 and older), citizenship status, marital status, AIDS/HIV-positive status, medical conditions |
You (directly) |
Collect employment-related information to manage our human resources and administer employee benefits; Comply with legal requirements |
Sensitive personal information, including the protected classifications listed above, your union membership; the contents of your mail, email, and text messages (unless Luna is the intended recipient of the communication); and personal information collected and analyzed concerning your health |
You (directly and through your devices); Our service providers |
Respond to your questions and requests; Conduct business with you; Conduct business with your employer or a similar relevant entity; Ensure the security and integrity of our network, systems, and data; Collect employment-related information to manage our human resources and administer employee benefits; Comply with legal requirements |
Inferences drawn from categories of personal information listed above |
You (directly and through your devices); Our service providers; Your references and other sources of personal information used in background checks for potential employment |
Collect employment-related information to manage our human resources |
II. Selling and Sharing Personal Information
Luna does not sell your personal information for monetary consideration. However, our use of cookies and other tracking technologies may be considered a “sale” or “sharing” under California law. The table below shows the categories of personal information we have “sold” or “shared” in the prior 12 months, the categories of recipients, and the business purposes for the “sale” or “sharing”.
Category of Data |
Category of Recipients |
Business Purpose for Selling/Sharing |
Name, contact information, and other identifiers |
Advertisers and marketing partners, providers of data analytics, and social media networks |
To make the online advertisements you see more relevant to your interests. To improve market understanding. |
Internet and other electronic network activity |
Advertisers and marketing partners, providers of data analytics, and social media networks |
To make the online advertisements you see more relevant to your interests. To improve market understanding. |
You can opt-out of this selling and sharing by clicking this link (Your Privacy Choices)
and selecting your preferences.
III. Disclosing Personal Information
We also disclose your personal information to certain vendors and third parties for our business and operational purposes. Luna has disclosed the following categories of personal information for business purposes to third parties in the last twelve months:
Category of Data |
Category of Recipients |
Purpose of Disclosure |
Identifiers such as a name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, social security number, or other similar identifiers |
Our service providers; Government entities |
Respond to your questions and requests; Conduct business with your employer or a similar relevant entity; Ensure the security and integrity of our network, systems, and data; Track website usage; Collect employment-related information to manage our human resources and administer employee benefits; Comply with legal requirements; Short-term, transient use (setting up your session with our website, for example) |
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies |
Our service providers |
Respond to your questions and requests; Conduct business with your employer or a similar relevant entity; Short-term, transient use (setting up your session with our website, for example) |
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement |
Our service providers |
Ensure the security and integrity of our network, systems, and data; Track website usage; Short-term, transient use (setting up your session with our website, for example) |
Professional or employment-related information |
Our service providers |
Process employment-related information to manage our human resources and administer employee benefits; Conduct business with your employer or a similar relevant entity |
Education information |
Our service providers |
Process employment-related information to manage our human resources and administer employee benefits |
Characteristics of protected classifications under California or US federal law. These classifications include race, color, national origin, religion, sex (including pregnancy, childbirth, and related medical conditions), disability, age (40 and older), citizenship status, marital status, AIDS/HIV-positive status, medical conditions |
Our service providers; Government entities |
Process employment-related information to manage our human resources and administer employee benefits; Comply with legal requirements |
Sensitive personal information, including the protected classifications listed above your union membership; the contents of your mail, email, and text messages (unless Luna is the intended recipient of the communication); and personal information collected and analyzed concerning your health |
Our service providers; Government entities |
Process employment-related information to manage our human resources and administer employee benefits; Comply with legal requirements; (Note that this information is not disclosed for other purposes and these purposes do not infer characteristics about the individual.) |
Inferences drawn from categories of personal information listed above |
Our service providers |
Collect employment-related information to manage our human resources |
IV. Your Rights
Laws in some countries and states provide specific privacy rights to individuals. Those rights may include, based on your geographic location, the following:
• Right to Know – You may ask us to provide certain characteristics of the personal information we have collected about you and to access such information.
• Right to Correct – You may ask us to correct any inaccuracies in the personal information we have collected.
• Right to Delete – You may ask us to delete the personal information we have collected.
• Right of Portability – You may ask us to provide a copy of the personal data that you have previously provided to us in a portable and readily usable format.
• Right to Opt-out – You may ask us not to process, sell, or share your personal data for the purposes of targeted advertising or profiling.
• Right to Non-Discrimination – We will not discriminate against you for exercising these rights.
If you wish to exercise one or more of these rights under applicable law, please contact us at [email protected] or at 1-540.769.8400. We may, under applicable law, require additional proof of your identity. You may designate an authorized agent to make a request for you. If you use an authorized agent, we may require the agent to submit proof that they are authorized to act on your behalf. If the response to your request does not meet your needs and expectations, you may appeal the decision to our senior management. Follow the same request procedure and add the word “appeal” to the subject line of the email or mention it when you call.
V. Storing Personal Information
We retain the information you share with us for as long as necessary to provide the services you request. We also retain data generated by you (i.e., data generated when you browse our website) in a depersonalized or aggregated form to help us improve users’ experience on our website. We may also retain your information for a reasonable period of time for Luna to conduct audits, comply with our legal obligations, resolve disputes, or other legitimate business interests. This applies to all categories of personal information identified above.
VI. Contacting Us
If you have questions or concerns about this Privacy Policy, you may reach us via email at [email protected] or 1-540-769-8400. You may also contact Luna via postal mail at 301 1st Street, SW, Suite 200, Roanoke, Virginia 24011.
VII. Children’s Privacy
We do not knowingly collect, sell, or share any personal information about children under the age of 16. If we learn that a child under the age of 16 has provided us with personal information, we will delete it in accordance with applicable law.
VIII. Privacy Policy Updates
We periodically update this Privacy Policy. We will post any changes on this page when updating this Privacy Policy.
This Privacy Policy was last updated January 1, 2023.